A series of four concerts takes real-time content to new heights.
LAS VEGAS, NV / ACCESSWIRE / April 19, 2024 / Moment Factorythe multi-award-winning multimedia studio, is proud to unveil its most recent collaboration with Phish as part of a series of four new concerts at the Sphere, in Las Vegas. This event, held at the Sphere from April 18-21, marks a bold step forward in the live concert experience. Leveraging the iconic venue's cutting-edge technologies, Moment Factory presents immersive multimedia content generated from a fusion of real-time and pre-rendered visuals. Second band to perform in the SpherePhish pushes improvisation to its peak and takes spectators on a multisensory journey.
Photo credit: Rich Fury / Sphere Entertainment
Moment Factory played a central role in the artistic co-direction of this project, overseeing the creative aspects of the four shows in collaboration with Abigail Rosen Holmes. The studio's work spans directing, video design and production, and lighting design, in collaboration with the band's longtime lighting designer, Chris Kuroda.
Moment Factory introduces a cutting-edge approach to creating real-time generative video content, by presenting unique visual content every evening on theHighest resolution LED screen in the world. Combining elements of scenography, live 360° capture, technologies such as Unreal and Notch, as well as the use of pre-rendered animations and visuals generated with the assistance of artificial intelligence (AI), Moment Factory uses several tools and techniques having never been implemented at the Sphere.
“Phish Live at Sphere is an incredibly bold project that we are thrilled to have worked on. We feel extremely fortunate to have legendary bands like Phish entrust us with creating immersive worlds around their music and identity, allowing them to connect with fans in entirely new ways. Moment Factory got its start with VJing in the late 90s, and we are particularly proud, almost 25 years later, to have maintained this initial passion. Now we're taking it to an unprecedented level, creating the longest show of real-time content ever on the world's most immersive canvas; the sphere. », explains Daniel Jean, producer at Moment Factory.
Powered by the venue's 21st century technologies, each concert in the series is distinguished by a combination of selected pieces and improvisation. Each of the shows features custom orchestration, music, visual effects and lighting.
To meet this creative and technical challenge, the team worked closely with a network of trusted collaborators. The innovative Disguise platform enabled Moment Factory to generate hours of pre-rendered and real-time visual content on a massive 16K x 16K resolution screen. Fuse Technical Group also played a vital role as technical integrator of the video system. The team managed the integration of Moment Factory content into servers and provided additional servers for real-time content delivery. Moment Factory also called on Fly Studio, Myreze and Sila Sveta to produce content for the screen; Troublemakers for audio design during Phish's debut; and Picnic Dinner Studios and Totem Studio for 2D animations during intermission.
Phish concerts at the Sphere constitute the seventh and the most ambitious collaboration between the prolific rock group and the Montreal studio. Previous concerts at Madison Square Garden and the MGM Grand are part of this long-standing creative partnership.
This innovative project demonstrates Moment Factory's expertise in reappropriating technologies to redefine the entertainment landscape. Artificial intelligence is the perfect example: the studio sees AI as a transformative tool that helps realize its mission of innovation, collaboration and pushing creative boundaries. It favors a forward-thinking approach where AI technology is seamlessly integrated into workflows and customized to better meet production requirements. In addition to facilitating the creation of new aesthetics and new methods of engagement, this fusion of tools enriches the audience experience by integrating digital innovation with the physical world.
About Moment Factory
Moment Factory is a multimedia studio, bringing together a wide range of expertise under one roof. Our team combines specialties in video, lighting, architecture, sound and special effects to create memorable experiences. Based in Montreal, the studio also has offices in Tokyo, Paris, New York and Singapore. Since its beginnings in 2001, Moment Factory has created more than 550 unique projects around the world including the Lumina night courses, the AURA series and The Messi Experience. Our clients include Olivia Rodrigo, Billie Eilish, Madonna, Microsoft, Disney, Universal Studios, Sony, Boston Museum of Science, Cipriani and Fontainebleau Las Vegas. The studio explores innovative storytelling modes and creative uses of technology to create immersive multimedia worlds that strengthen the vital connection between artist and audience.
momentfactory.com
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Contact information
Maïté Godin
Public relations officer
(email protected)
1-514-814-6967
SOURCE: Moment Factory
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